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April 21, 2008 (New York, NY) — Softflux NA, Inc. specifically targeting SMBs in the US, and primarily locations on the East Coast, has decided to continue with a direct approach in the US to host offsite technical employees and applications infrastructure for small and mid-sized businesses in the US. Softflux while keeping a direct US focus, has decided to partner with European ISVs to service key locations in Europe.
"To accelerate revenue growth through much larger employee and service infrastructure hosting contracts, we have decided to go indirect in an entirely different market that does not overlap with our direct SMB focus in the US," said Abdul Aziz, President & CEO Softflux.
"We still see an indefinite growth potential in the US SMB sector, and going indirect this quickly in our primary market would not be in line with our core growth strategy. We will work with our European partners to close in on the milestones that we have set for this and the next few years," Abdul Aziz added.
Softflux plans to service the European market through its fully-owned independent subsidiary based in the UK.